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CASE STUDIES & ART WORKS
Download my freelance pitch deck:
Case Study #1
Case Study #2
Videos & Graphics/Illustrations
My System for Success
1. Identify the problem
2. Break down the problem into actionable steps
3. Prioritize those steps
4. Create an action plan
5. Synthesize a solution
6. Execute the solution
Reliable Success Takes a System
My approach to art, and marketing is evidence-based and data driven.
Excellence in storytelling
Excellence in communication
Excellence in inspiration
Inspire Higher featurettes included professional artists, athletes, engineers, journalists, and successful entrepreneurs.
Step 1: Identifying the Problem
The client tasked me with finding a new and effective way to connect with their audience on Instagram. Past attempts on social media felt "aimless", were primarily recycled memes, or sales announcements. There was no brand identity and no authentic connection with their target audience.
Step 2: Breaking It Down
I investigated past campaigns and attempts at audience connection. I learned that data collection tools were not used or understood. I explored past campaigns and how they were measured. I asked internal departments about the business identity, and the authenticity they wanted to communicate.
Step 3: Prioritizing Steps
Internal departments reported inconsistent interpretations of the business identity; there was no clear mission that everyone could agree on. I prioritized the following steps:
Solidify the business identity and brand goals
Set up proper and accurate data collection platforms to track audience parameters
Analyze the data to understand the audience and their interests
Mock up campaigns that communicate the business goals and schedule follow up meetings for internal support and approval